A new year, a look forward.

Near the end of December, PRSA posted a first-rate summary of predicted public relations trends for 2011. The article highlights an increased need for reputation management, the rise of new media analytics and statistics, location based apps, customer relationship management, and the continued convergence of marketing, advertising, and PR disciplines. With all that’s new and changing, it’s an exciting time to be a communications professional.

It’s nice to know there are some things that haven’t changed. The article reports that print media is still holding its own in niche markets. The ability to write well and tell a good story is still important, probably more than ever before, because there are so many mediums competing for audience attention. And there is still no substitute for good-old-fashioned, face-to-face communication. The article briefly notes the need to train leaders to communicate effectively, and warns against human tendency to hide behind email and new technologies when tough situations call for IRL (In Real Life) communication.

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Dora is a very flexible and effective writer. She wrote a variety of materials for Girl Scouts including scripts, blogs, newsletters and various other materials. Her work was always on time and very well executed. She tells a great story and was a pleasure to have on our team. I would love to Dora on my team again.Sara DanzingerPublic Relations ManagerGirl Scouts River Valleys
Dora is a delight to work with. But that’s not why we extended her contract three times. Whether it’s for digital, direct mail or just really difficult technical copy, you can always count on her tireless enthusiasm to jump in, even over weekends, and make it compelling, human and right.Bryan DeYoungCreative DirectorCampbell Mithun
You have a gift for taking a limited amount of words and weaving them together into a compelling, heartfelt story.Valerie JonesExecutive DirectorCommunity Thread